On the Blog

I’ve spent years watching some brands attract paying clients effortlessly while others struggle to get noticed, and here’s what I’ve discovered: the difference often comes down to five simple design upgrades that take less than a day to implement but completely transform how potential clients perceive your business.

I’ve spent years watching some brands attract paying clients effortlessly while others struggle to get noticed, and here’s what I’ve discovered: the difference often comes down to five simple design upgrades that take less than a day to implement but completely transform how potential clients perceive your business.

Many new business owners follow the same pattern constantly: they jump straight into designing a logo and choosing colors without laying the strategic groundwork first. This approach creates generic brands that struggle to connect with customers and stand out from the competition.

Look, after studying hundreds of website designs and analyzing conversion rate optimization data, here’s what most businesses get wrong: they treat their homepage design like a brochure instead of focusing on what actually drives their conversion rate.

I’ve been working with fonts for years, and I’m still amazed by how much they can make or break a brand’s success and the lasting impression they create. When typography is done well, everything just feels right. But certain font choices can actually sabotage your brand without you even realizing it—and I want to help you avoid those pitfalls while discovering better alternatives.

You know that feeling when you look at your website and something just doesn’t seem right? Maybe it doesn’t look as nice as other websites. Maybe people leave your site quickly or don’t want to buy from you. Often, these problems are caused by website issues that affect how users interact with your site. You’re […]