The website/business space feels a lot like the book publishing one.

What I mean is (and I am sure you can relate), that almost everyone has a book that they want to write “someday”.

This is the same with business. Almost everyone says they have an idea for a business they would love to start “someday”.

Like the books though, “someday” never comes.

Why?

I don’t know for sure, but I have some ideas.

1. They are afriad
   • “What will people think? People will talk badly about me. What if I fail?”
     
2. They don’t know where to start
   • “What am I supposed to do first? Then what? Is that the right first step?”
     
3. They feel like they aren’t good enough
   • “Who do I think I am? I’ve failed before what makes me think this time is different?”
     
4. They are distracted
   • “I have to do this and that and this, I don’t have time right now for anything else”
     
5. They don’t think they can
   • “I don’t have the skills or the intelligence to do this”

The issue is that these turn into life-long beliefs. The book never gets written, the business never launches and the “what if” becomes permanent.

So how do you avoid this trap?

Realize that there is no such thing as the “right time”. There will always be reasons to wait. The first draft will be terrible, the first product will have flaws, but you can only improve if you start.

The real question isn’t whether you’re ready (you’re not), whether you have enough time (you don’t), or whether you’ll succeed (you might not). The real question is: Can you live with never knowing what would have happened if you had just started?

Because in the end, “someday” is just another word for “never” unless you decide that someday is today.