If you don’t tell people how to buy, then don’t be SHOCKED when you never sell anything.

Seems obvious, but the amount of websites I see where they make it insanely difficult to buy something or even to contact them is crazy.

That’s like begging for people to come to your store and then forcing them to solve an escape room to buy your product.

1. Put your shop button above the fold
2. Make it clear what you are selling
3. Make it easy to checkout
4. Follow up with clear information outlining what’s next.

That’s it!

(Watch S3 E01 of Nathan for You to see what I mean)